How did you become interested in this field?

I actually started out in medical illustration and animation. I always loved biology and art; it seemed like a perfect combination. Early in my career, I was focused on the creative side of marketing and communications. As time went by, I realized how important strategy, goal alignment, planning, and measurement were when it comes to creative assets, and that's what really got me interested in marketing. This field is all about data-driven strategy and results. We aim to reach our customers at the right time, on the right platform, with the right message. Taking great assets to the next step with a plan and measurables is really exciting for me.